What’s Up With That: Your Best Thinking Seems to Happen in the Shower | WIRED


You’re in the shower. The water sounds like a gentle, rainy static, and feels like a Plinko massage. You’ve just started to lather up and suddenly, you’re hit with a flash of brilliance. Maybe it’s the answer to a vexing problem at work, the location of your lost USB drive, or perhaps it’s just a random, inconsequential yet totally satisfying insight.

But, by the time you towel off, the idea already has spiraled away down the drain. We all get these kinds of thoughts, and they don’t just happen in the shower. Long drives, short walks, even something like pulling weeds, all seem to have the right mix of monotony and engagement to trigger a revelation. They also happen to be activities where it’s difficult to take notes. It turns out that aimless engagement in an activity is a great catalyst for free association, but introducing a pen and paper can sterilize the effort.

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