Pamela Skaist-Levy and Gela Nash-Taylor, co-presidents and co-founders of Juicy Couture became famous for their celebrated casual clothing line, which they went on to sell in 2013 for a whopping $195 million. Sure, their story of success has had its share of ups and downs—like any other business—but according to the best friends, the greatest decision they ever made was to go into business together. Noted Skaist-Levy, “You spend more time with a business partner than almost anyone…When you’re together, the highs are even higher and the lows don’t seem so bad.”
As great as this kind of 50/50 arrangement sounds, so many partnerships, especially among friends, don’t survive. In fact if you research how to start a business with a friend, you’ll see that expert after expert likens business partnership to marriage: Are you willing to hang in there with this person through the celebrations and failures? The curveballs and the monotony? Can you accept that the little things about them that may annoy you now could only magnify under stress?
Dispatches From The Front 