Like most business owners and managers, you are likely inundated with oceans of data on a daily basis, yet not much of it helps you make decisions that improve results.The problem we all face is having too much data because we know that’s a good thing, yet very little of it enables effective decisions. Often, the data isn’t going to help you. Either it’s not the right kind of data or it isn’t compiled and analyzed properly.In other words, it isn’t Information — it’s just data. You need information for decision making.
Dispatches From The Front 