New media companies have better recognized the changing role of the homepage, which is reflected in what they are choosing to feature–or not feature–on their pages. Medium, for example, the new content site by Twitter cofounder Evan Williams, doesn’t display any of its stories on its homepage. Instead, it uses the space to recruit new writers, many of whom are amateurs. Its homepage is clean and simple. “Your audience awaits. Tell a story on Medium today,” it says, and then offers a green button that says “Start writing.”
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Dispatches From The Front 