So it helps to know that earworms are an incredibly common experience: Studies suggest that 90 percent of people get them at least once a week. Over the last decade, researchers have spent time collecting data to learn who gets earworms, how often they occur, how long they last and which songs won’t budge from our brains.
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Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages.
He can be reached at pmehit@wbpllc.com or at 800-741-8444.
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