Reading List | World Wide Rave

~ CBPS

World Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.
By David Meerman Scott
Published: Wiley, March 2009

A World Wide Rave is about creating a fan base. It is when people around the world are talking about you and your company and your products. It’s when global communities eagerly link to your stuff on the web. It’s when online buzz drive buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

Published by CBPS

Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages. He can be reached at pmehit@wbpllc.com or at 800-741-8444.

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