Want to make money from ads on your YouTube videos? Your channel had better have more than 10,000 views.
Those are the new rules for the YouTube Partner Program (YPP), home to many people who make their livings uploading original videos and attaching advertisements to them. YouTube says the 10,000-view threshold is a way to crack down on people who join the program by re-uploading original content and trying to make money off of it.
Google wants more control over how advertisers buy YouTube ads.
On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic network, by the end of the year.
Instead, advertisers will need to go through Google’s AdWords or DoubleClick Bid Manager, the company’s other two pieces of software that marketers use to buy search and skippable TrueView promos.
The move shows how Google wants a tighter grasp on its ad business. DoubleClick Ad Exchange works with third-party ad tech firms to help brands manage their campaigns and gain access to extra data that Google itself doesn’t provide advertisers. In those cases, the Mountain View, Calif., company doesn’t have as much control over its ad network as it may want. By contrast, AdWords and DoubleClick Bid Manager campaigns are handled by Google reps
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