There is evidently one thing that virtually all business people have in common – the desire to write a book about their particular area of expertise. When I was writing my book and would mention it, I almost always got these two comments, and in this order. About what? A reasonable question because most people knew that while my main business has long been sales and service training, I also write music, constantly innovate new behavioral embedding programs for businesses, plus for many years I business-managed glamorous celebrities.
But the second comment I received from just about everybody, unless they had already written a book, was an envious or admiring, Oh, I’ve always wanted to write a book!
Dispatches From The Front 