Today, when you start a business, you are also starting an online presence for your business. With that presence usually comes Facebook, Twitter, Google+, and often, a company blog. Though a blog arguably requires the most work out of the social networks your business partakes in, it also can reap the most rewards.

A blog truly is the voice of your business; it gives your otherwise faceless business a tone and personality unique only to itself. A blog is great for showcasing products, answering customer questions, and informing the masses on matters close to your particular industry, thereby labeling your CEO as an industry expert.

So how do you get started on the right foot and maintain a level of consistent success?

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