In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality — and the first steps they took to make it happen.
In 1999, Maria Hatzistefanis didn’t know anything about starting a business — and she definitely didn’t know anything about creating beauty products. What she did know, however, was that she had a very good idea: skincare products that addressed specific consumer concerns, from dark circles to large pores. So she spent more than a year researching and acquainting herself with the space before bootstrapping and launching Rodial. Over the past two decades, the London-based company has grown into a $90 million operation, with products sold across 35 countries. Here, the CEO and host of podcast Overnight Success talk us through the guidelines she used to get her start.