I want to focus on what Branson, a self-made billionaire, who is more often right than wrong, said about ride-sharing not being a “winner-takes-all” market. What Branson says is generally true for companies that sell analog products, such as packaged goods or soda, or analog services, such as air travel. Coke isn’t going to drive Pepsi out of business, and Toyota isn’t going to eliminate Honda.

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