Generation Y is a term which is often used to describe those born between 1980 and 1991. This group are the generation of the digital age or the first ‘digital natives’. Generation Y are seen as a powerhouse of potential for the workforce as well as an essential group of consumers. This mobile generation are shaping the future. Following Generation Y is not Generation Z, but Generation C.
Who is Generation C?
Generation C gets its namesake as this generation flourishes on Connection, Community, Creation and Curation. Generation C is not traditional in the sense it is not defined by their age, though are often found to be under 35. Generation C covers all who have embraced technology, shape opinion and lead on thought.
Dispatches From The Front 