Text messages can be annoying when you’re getting bombarded with them faster than you can unsubscribe. On the other hand, text messaging can be brilliant when your favorite restaurant texts you about a last-minute table available on a packed Friday night. When done well, text message marketing can increase client loyalty and drive valuable repeat business.
Read on to find out why text message marketing works so well in the age of WhatsApp and Facebook Messenger. Then, learn how your business can use text message marketing to increase sales.
Is text message marketing effective?
There are several reasons why text message marketing is effective.
It creates a sense of urgency.
When your phone beeps or vibrates to tell you that you’ve got a text, you open it and read it right away. That’s why people open 98 percent of text messages, compared with just 20 percent of emails, according to Subtext.
People trust text messages.
We trust texts far more than email, although spam texts are increasing. Text messages have a click-through rate of 20 percent, compared with just 3 to 5 percent for email, Sinch reported.
Dispatches From The Front 