Despite how they’re often treated, entrepreneurs are not a monolith. Instead, they’re driven by various motivations and approach business differently. This is illustrated by the annual Small Business Growth Trends report from Keap, which reveals four unique types of small business owners. To get more insight into these entrepreneurial types, I talked to Clate Mask, the CEO of Keap.
Rieva Lesonsky: What were the unique types of business owners identified in your Small Business Growth Trends report?
Clate Mask: Our survey found that entrepreneurs fall into four different segments: