An About Us page is one of the principal elements of any company website, and it’s also one of the most visited pages. But your About Us page is not just a chance to tell your company history – it’s an opportunity to convert website visitors into customers.
Many business owners find it difficult to create an About Us page that effectively sells their product or services without seeming too self-involved, or they just put up a quick bio that fails to inspire consumers. So how do you create an About Us page that works for you and convinces visitors to do business with you? Let’s take your About Us page from forgettable to fantastic.
Check out these five tips for writing a persuasive About Us page.