Tag Archives: VR headset

Apple Wants To Roll Out VR Experience For Businesses | Getentrepreneurial.com

Apple may leap into the VR headset space with a “mostly virtual reality device” as early as next year, per Bloomberg. The news comes amid a period of renewed interest in VR from companies tinkering with the tech for remote work applications. When released, the headset—which will be similar in size to the Oculus Quest—could reportedly feature a 3D environment for gaming, video, and communication, along with some limited AR functionality, an internal fan, support for prescription lenses, and a hefty price tag typical of Apple gadgets.

Apple’s VR push marks its first major hardware endeavor since the 2015 release of the Apple Watch, breaking from its recent focus on services. For years, Apple’s soaring profits were tied to its crowning jewel—the iPhone. While iPhones still made up a majority (54.7%) of Apple’s sales in 2019, that figure has steadily decreased over time. In Apple’s fiscal Q4 2020 (ended September 26, 2020), for example, iPhone’s sales brought in $26.44 billion, which was down from $33.36 billion a year prior. With fewer people purchasing iPhones and other hardware, Apple made a strategic decision to pivot heavily toward its Services segment, starting first with its 2015 rollout of Apple Music and followed by TV+ and News+ subscriptions in 2019, all of which complement its already established Apple Pay and iCloud services. By the end of 2019, Services reportedly made up around 17.7% of Apple’s revenues. That continued last year as Apple announced Q4 revenues of $64 billion, propelled mainly by “all-time records” for Services, according to CEO Tim Cook.

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Oculus will stop selling its PC-connected Rift S in spring 2021 | Mashable

Pour one out for the Rift S because it’s about to go the way of the dodo.

Come springtime next year, Oculus will cease production and sales of the Rift S, its current PC-connected VR headset. The bittersweet news, announced on virtual stage at this year’s Facebook Connect conference (formerly known as Oculus Connect), marks a stark shift in strategy for the two companies, and is perfectly timed for the introduction of Oculus’ newest headset, the wireless Quest 2.

It’s an unfortunate and shockingly early end for the Rift platform which has its roots in the original DK1 developer headset that catapulted to fame during a successful 2012 Kickstarter campaign. Not long after in 2014, Facebook made a surprise $3 billion acquisition of Oculus, bringing its founders and nascent VR hardware into its fold, and promising to invest in the burgeoning industry.

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