Jordan would normally choose KFC’s standard chicken fillet burger but the 32-year-old has come with a colleague from the Medway in Kent to try out the fast food chain’s temporary vegan addition to its menu.
“It’s alright,” is his verdict on the “Imposter Burger”, although he could tell it wasn’t chicken.
“It’s a bit lighter,” he tells me patting his stomach. He doesn’t think he’d have it again, it might leave him too hungry.
Many of us eat meat, dairy, and eggs on a regular basis. Unfortunately, these dietary choices are not without harm to the environment. Luckily, you don’t need to cut burgers and eggs from your diet entirely. Even just reducing the amount you eat makes a big difference when it comes to the planet’s health. For example, a survey conducted by Impossible Foods recently found that if Americans swapped 50 percent of the beef they ate with vegan proteins, it would save about 72,000 square miles of land.
In their 2018 sustainability report, titled “Mission: Earth,” the vegan brand suggests that using vegan proteins would have a seriously positive impact on the environment. For example, they suggest that the beef swap would reduce our carbon footprint by up to 45 million metric tons. What does that look like? It’s roughly the same as removing emissions from 11 million U.S. drivers in one year.
There’s a new “bloody” burger in town, but this one is entirely vegan. The juicy patty contains exactly zero animal products, but because of a bright red molecule called heme, it looks like a hamburger served medium rare, said the burger’s creators, Impossible Foods.
The new delicacy, called the Impossible Burger, contains a number of ingredients, including wheat protein for chewiness, coconut oil for its fatty flavor and potato protein to help the burger cook like meat, Impossible Foods (IF) said. But the star ingredient is leghemoglobin, a protein that occurs naturally in the root nodules of soybean plants, the company said.
Impossible Foods has perfected a juicy, bleeding, meatless hamburger that mimics beef down to its distinct aroma – and they just debuted the revolutionary vegan patty in San Francisco. Engineered to evoke the taste, smell, and cooking reactions of beef, this food innovation could change family cookouts forever. Impossible Foods founder Patrick Brown told The Wall Street Journal, “The whole mission of this company is to make eating animals unnecessary. So, we don’t want our product to just be delicious, we want it to be as delicious as meat.”
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