You might think dogs are an unlikely source of inspiration for your customers, but you’d be surprised how similar they can be. I don’t mean to denigrate your customers! Quite the contrary. I think if customers were more like dogs in the following four ways, we’d all have more business than we could handle.

1. Loyalty

What’s the first quality you think of when it comes to dogs? Loyalty! They’re there with wagging tails, whether we feed them, walk them, or ignore them. And when we treat them well? That loyalty skyrockets.

You already know that having loyal customers is great for business. It’s easier—and cheaper—to get past customers to come back than to find new ones.  So consider ways you can build loyalty with your customer base.

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