How to Make Your Construction Business Stand Out at Trade Shows | The Startup Magazine

July 12, 2024July 11, 2024 ~ knjohn ~ Leave a comment

A Statista study released in early 2024 revealed that event marketers in the U.S. planned to attend an average of 42.4 regional trade shows throughout the year. This highlights the ongoing importance of in-person events even in our increasingly digital world.

For construction businesses, trade shows provide a crucial platform to present their products and services, connect with industry professionals, and generate new leads.

However, the competition for attention is fierce. To help your construction business stand out, here’s a comprehensive guide, to make a lasting impact at trade shows.

Fertilize Your Business: Successful Trade Show Ideas and Insights | Getentrepreneurial.com

June 19, 2017June 19, 2017 ~ knjohn ~ Leave a comment

Trade shows are a fantastic opportunity for businesses of all sizes to publicize their products and make new leads. But a bit of prior planning can make all the difference to an average trade show, helping to make it into a success for your business.

If you are planning your next trade show, here are some tips to help you plan for the event so that you can take full advantage of it.

Are You Making The Most of Your Event Marketing? | The Startup Magazine

July 28, 2016 ~ knjohn ~ Leave a comment

It’s true, event season is in full swing and it’s probably true to say that your diary is looking rather full for the next 6 weeks or so. But if you were honest with yourself, are they all really going to benefit you and if the answer is ‘yes’ what can you be doing to give your business the competitive edge?

Business events, exhibitions and trade shows can be excellent marketing opportunities, enabling you to meet with your audience face to face, building personal relationships and showcasing your products and services in all their physical glory.

Haven’t you found that with the rise of faceless digital communication, a face to face interaction suddenly seems like a daunting prospect? But now is the time, lets ditch the digital and get back to basics, there’s nothing like a sales pitch to get your heart racing, and ultimately boost your confidence; it can remind you of how passionate you are about your business.

Best Promotional Products for Trade Shows | BusinessTips.com

December 23, 2014December 22, 2014 ~ knjohn ~ Leave a comment

Promotional products are one of the best ways to attract visitors to your trade show booth. Choosing the right promotional products that match your brand’s message and are useful to your customers will be worth your investment and bring you a high return on your investment. Studies have shown that branded giveaways really do work to help improve sentiment towards your company and help recipients remember to buy from you. The key is finding the right promotional products to giveaway at trade shows that will not only make it home with attendees, but will be kept for a long time. The most effective promotional products are kept for upwards of 3 or 4 years. Here are some of the top promotional products for trade shows that you can make your own with your own branding, name, logo, colors, and messaging.