How to Spot a Deepfake Video | AllBusiness.com

Videos have always been considered powerful pieces of evidence—“seeing is believing,” as the saying goes. But that old truth is now under attack. In recent years, a new type of video called a deepfake has emerged, which uses artificial intelligence to mimic the appearance and sound of an actual video or audio recording, even when the events depicted never happened. These convincing fakes can show public figures making false statements, place someone’s face into another person’s body, or even replicate a person’s voice to deliver messages they never spoke.

While some deepfakes are created for harmless entertainment, others are far more dangerous. They have been used to spread political lies, manipulate financial markets, and even give fake medical advice that could put people’s lives at risk. For example, AI-generated “doctors” have appeared on TikTok dispensing dangerous health guidance, complete with a fabricated backstory and digitally generated faces.

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From aura farming to Fanum tax: Defining 2025’s viral internet slang | Mashable

Each year, the internet births a new lexicon, one that’s as fast-moving and unpredictable as the online trends that fuel it. 2025 is no different, with a fresh crop of viral slang that’s quickly become shorthand for everything from viral moments to internet culture’s quirks.

More than words, these phrases are creative expressions of identity in an ever-evolving digital landscape. Whether you’re on TikTok, Twitch, or the latest meme loop, these are the terms that have dominated conversations among Gen Z and Gen Alpha this year.

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The Rise of Short-Form Video Marketing: A New Frontier for Brands | The Startup Magazine

Key Takeaways

  • Discover why short-form video is revolutionizing brand marketing.
  • Learn key strategies for crafting engaging content.
  • Understand how brands harness trends to connect with audiences.

What is Short-Form Video Marketing?

In the fast-paced digital age, platforms like TikTok spearhead a revolution in how brands engage with consumers through short-form video marketing. This type of content, typically under 60 seconds, is crafted to deliver impactful messaging quickly and effectively. The allure of short-form video content lies in its ability to capture and maintain viewer attention, which is a rare commodity. Recent statistics show that TikTok hosts over 1 billion active monthly users. Such platforms provide a rich ground for marketers to deploy creative storytelling techniques, making them an irresistible force in the marketing realm.

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TikTok is back on the App Store and the Play Store in the U.S. | TechCrunch

After more than 25 days, Apple and Google restored TikTok in the U.S Thrusday evening. Both companies removed the app from the App Store and the Play Store on January 18 in response to a national security law.

Other ByteDance apps such as video editor CapCut and social app Lemon8 were also restored on these app stores. Apple, which published a rare support document detailing these removals, has deleted the support document now.

On January 19, TikTok started restoring services to existing users, but Apple and Google kept the app out of their stores. That meant if you had uninstalled TikTok, you wouldn’t have been able get it. Earlier this month, TikTok urged users on Android to sideload the app via its website.

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TikTok had an incredibly wild whirlwind of a weekend | CNN Business

The extraordinary developments for one of America’s most popular social media apps over this weekend will be one for the history books. The banning — and unbanning — of TikTok involved actions from a former president, a sitting president and a future president and gripped 170 million Americans who use the app daily.

With just hours to go before a nationwide ban was set to come into effect, TikTok went dark late Saturday. By midday on Sunday it was back online, crediting then-President elect Donald Trump. But its long-term fate in America remains undetermined.

So what on earth happened? Here’s a countdown to the ban – and its unbanning:

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Now Texas is suing TikTok over children’s safety concerns, too | Mashable

TikTok’s legal troubles in the United States continue.

Reuters reported that the state of Texas sued TikTok on Thursday. According to state Attorney General Ken Paxton, TikTok has allegedly violated Texas state law and jeopardized children’s safety with the popular video-sharing app’s policies.

Paxton accused TikTok of not providing proper privacy settings for accounts belonging to children, as well as targeting advertising at children. He wants civil penalties of as much as $10,000 per violation of Texas’s Securing Children Online through Parental Empowerment Act.

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TikTok warns millions of Americans would be censored if U.S. enacts a ban | Fast Company

TikTok on Sunday repeated its free-speech concerns about a bill passed by the House of Representatives that would ban the popular social media app in the U.S. if Chinese owner ByteDance did not sell its stake within a year.

The House passed the legislation on Saturday by a margin of 360 to 58. It now moves to the Senate where it could be taken up for a vote in the coming days. President Joe Biden has previously said he would sign the legislation on TikTok.

Many U.S. lawmakers from both the Republican and Democratic parties and the Biden administration say TikTok poses national security risks because China could compel the company to share the data of its 170 million U.S. users.

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Facebook mirrors TikTok’s vertical video format | Mashable

According to Oscar Wilde, imitation is the sincerest form of flattery. If that’s true, then TikTok must be the most flattered app out there. Everyone wants to be it or beat it or both — and Facebook just made another move to do just that.

On Wednesday, Facebook announced the newest TikTok-ification of its site by rolling out a new full-screen video player on its app, much like the vertical video format TikTok made so famous. All of the Reels you see on Facebook, along with longer videos and Live content, will all be shown to you via a full-screen, vertically-oriented video. The social media giant also purports to have “improved recommendations for videos of all lengths we think you’re most likely to enjoy based on your interests.”

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Adobe and TikTok Revolutionize Content Creation with Groundbreaking Integration | Small Biz Trends

Adobe and TikTok have unveiled a pioneering integration, melding TikTok’s Creative Assistant into Adobe Express. This integration, announced on February 13, 2024, heralds a new era for creators, brands, marketers, and small businesses, enabling them to craft and disseminate TikTok video content with unprecedented ease and effectiveness.

Adobe Express, renowned for its robust suite of social content creation tools, now hosts the TikTok Creative Assistant, offering a streamlined workflow from conception to publication. This integration caters specifically to the dynamic needs of TikTok’s platform, ensuring content not only resonates with its unique audience but also stands out in the ever-competitive digital landscape.

Stacy Martinet, Vice President of Marketing Strategy and Communications at Adobe, underscored the significance of this collaboration, highlighting the synergy between Adobe’s creative prowess and TikTok’s deep understanding of its engaged, global community. “The new Creative Assistant add-on in Adobe Express reduces the time, effort, and resources required to work across different platforms for each stage of the content ideation, creation, and distribution process,” Martinet stated.

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Universal Music is set to pull its songs from TikTok | Mashable

The partnership between Universal Music Group (UMG) and TikTok has apparently soured, as the music company is set to pull its music catalog from the social media app.

The agreement between the two companies is set to expire today (Jan. 31), and negotiations appear to have come to a standstill. UMG published an impassioned open letter addressed to the artist and songwriter community, saying they must “call time on TikTok.” The letter explained that UMG has been pressing TikTok on three key issues: appropriate compensation for artists and songwriters, protecting human artists from the dangers of AI, and online safety for TikTok users.

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