Threads has 400 million monthly users — but no cultural footprint | Mashable

This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people.

Threads is the Big Bang Theory of social media. Bland, boring, largely unoffensive, and somehow, it was the most popular show on television for years. Game of Thrones got the cultural and critical attention, but Old Sheldon retained a steady audience of nearly the same size. At any given time, “Twitter” and “X” are searched somewhere between 12 and 30 times more than “Threads” on Google, according to the search engine’s Trends data. Threads is a popular platform without much of an identity. And maybe that’s a good thing: X’s cultural relevance is inseparable from the constant churn of Elon Musk drama, just like how Game of Thrones’ cultural legacy is forever tied to its spectacularly bad final season.

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Threads is testing spoiler text, Zuckerberg says | TechCrunch

Threads, Meta’s microblogging platform, is testing spoiler text, according to a post from Meta CEO Mark Zuckerberg.

Spoiler text refers to words (or images) that are grayed out in a post and only become readable if you manually click to see them. As the name suggests, spoiler text is often used on platforms like Discord or Reddit to help people communicate about new movies, TV shows, or books without accidentally revealing plot points and twists for people who aren’t caught up.

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No, Threads didn’t rate limit like Twitter. Here’s what Meta did. | Mashable

It seemed like exactly the type of juicy hypocrisy that the internet lives for.

On Monday, Instagram head Adam Mosseri announced that in order to tackle the spam problem on its new Twitter competitor, Threads, the company was going to introduce tighter rate limits on the platform.

Sounds familiar? That’s because rate limits were one of the controversial decisions implemented by Elon Musk on Twitter in early July that resulted in massive backlash against the platform. Users were finding themselves blocked from seeing content on Twitter due to daily rate limiting, after viewing a certain number of tweets.

But, as it turns out, no, Threads did not deploy the same controversial rate limits on its platform that Twitter did. Threads instead strengthened the same type of rate limits present on most all social media platforms, limits that even Twitter used long before Musk even acquired the company.

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Threads: Meta sets out planned new features | BBC News

Threads is looking into adding an alternative home feed, of only posts, in chronological order, from the people each individual user follows, according to Instagram boss Adam Mosseri.

It currently shows a mix of recommended content and posts from those followed.

Threads was billed as an “initial version” at launch and the company has signalled more features are to come.

But a planned system to make Threads compatible with some other apps, such as Mastodon, has met with resistance.

Instagram, which is owned by Meta, built the Threads app.

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