Thinking big is oft touted as an asset, but what if the key to sustained success is actually focusing on the little things? Malcolm Gladwell thinks that, like house parties and good logos, smaller is actually mightier.

It’s in our Great Walls and Taj Mahals. It’s in our centuries of dynasties and towering mosque spires. It’s in our Land Rovers and our slogans (go big, or go home!). The quest for bigger and better in all forms is etched deep into man’s ambitions in ways that have been shaping progress since the dawn of time.

And, hey—going big has served us well as a species. It follows that there are hundreds of books that will school you on scaling up or on snagging an enormous customer base, or teach you how to broaden your skills to infinity and beyond. But let’s hit pause for just a second: what if going smaller were actually the next big thing?

Malcolm Gladwell, author of some of the last decade’s most influential nonfiction books, has found plenty of evidence that it’s the little things that count. We took a look at three of his bestsellers to show you how to use the might of the devil in the details.

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