The sales process is a long road dotted with pitfalls and junctions that can lead potential customers astray. Sales representatives cannot cover every step of the way, but they can pull together a map, and put visible signs to direct people. Namely, sales funnel prevents the sale pipelines from becoming clogged, which is why many online businesses take advantage of this model. In fact, internet marketing has embraced these techniques as they show great promise in terms of establishing sale relationships with buyers in the long term.

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