A new burger is about to hit the market. It looks and cooks like it’s made of beef. But there’s one key difference — it’s entirely plant based.
Beyond Meat, which makes meatless products, claims its latest burger is “the closest thing to meat” that it’s ever created.
The Beyond Burger will be available at one Whole Foods in Boulder, Colorado on Monday and at other stores on the East Coast soon.
It’s the result of over seven years of research that the company undertook to “understand meat” and then “rebuild” the burger in a plant-based form.
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