Tag: Terminator

Where are all the robots? | TechCrunch

~ knjohn ~ Leave a comment

We were promised robots everywhere — fully autonomous robots that will drive our cars end-to-end, clean our dishes, drive our freight, make our food, pipette and do our lab work, write our legal documents, mow the lawn, balance our books and even clean our houses.

And yet instead of Terminator or WALL-E or HAL 9000 or R2-D2, all we got is Facebook serving us ads we don’t want to click on, Netflix recommending us another movie that we probably shouldn’t stay up to watch, and iRobot’s Roomba.

So what went wrong? Where are all the robots?

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Google and Red Robin Made a Terminator Banner Ad That’s Cool | Adweek

~ knjohn ~ Leave a comment

Banner ads are pretty much the bane of every digital consumer’s existence. So, it’s no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could actually turn sci-fi fans into patrons of the fast-casual burger chain.

The brand worked with Google and its digital agency, Vitro, to create immersive video promos for Red Robin’s Terminator Genisys campaign, which also includes TV spots and signage in the company’s restaurants. The ads let viewers see Red Robin pitchwoman “Melanie” as a Terminator character would. They can use their smartphones to add another digital layer to the experience or watch on their desktops for a simpler view.

Check out the demo below to better understand the marketer’s take on Terminator:

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