Every entrepreneur wakes up wondering how the world views their business. For many new businesses, the main issue might be that few people even know about them. Even for veteran entrepreneurs, finding the right audience can take years and years of hard work and practice. In any case, there are ways to improve the quality of your brand and ensure that your marketing efforts actually reach the right people. So, in today’s post, we are going to take a closer look at 5 innovative ways to improve your branding!
Tag: target customer
3 Key Things to Learn About Your Target Customer | Business News Daily
If you’re starting a business, you’ve probably defined your “target customer.” You know their age, gender, location and perhaps even their income and education levels. But demographics alone won’t give you a complete picture of who’s buying your products.
“Understand intimately who your customer is,” said TJ Parker, CEO and founder of PillPack, an online pharmacy and medication management service. “If you don’t know your customers, it’s hard to … communicate [your product’s] benefits so they react positively.”
So what else should you be learning about your customers, aside from basic demographics? Here are the top three things you should find out, and how to incorporate that information into your strategy.
Gen X as a Target Customer – Part Two | Lydia Mehit
Continuing our discussion of Generation X as our target consumer, we have gathered a variety of facts about our subjects and now need to use those facts to answer the following questions.
- Why do they buy?
- How do they buy?
- What do they buy?
- Where do they buy?
- Where do you find them?
- How do you reach them?
Let’s answer the questions using the information we’ve learned about Generation X.
Why do they buy?
We know Generation X women are motivated by price when it comes to fashion. We also know they spend more than the national average on apparel for children under 16. We could conclude they are willing to spend more money on their children than themselves, at least in terms of fashionable clothing.
They also spend more then average on housing, furniture, major appliances, cars and trucks. We might conclude that when it involves their family they are willing to spend more money.
Continue reading “Gen X as a Target Customer – Part Two | Lydia Mehit”
Generation X as a Target Customer | Lydia Mehit
Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.
Is Generation X the most likely group of people to purchase your goods and services?
How would you know? Start with your current customers. What is the average age of the majority of your customers? Who typically makes the largest purchase during an average visit? Who are return customers?
If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius? Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.
Continue reading “Generation X as a Target Customer | Lydia Mehit”
Dispatches From The Front 