Dave Story is building a mobile app that can instantly transform an Excel spreadsheet into something you can actually read.

It’s called Project Elastic, and he unveiled the thing this fall at a conference run by his company, Tableau. The Seattle-based company has been massively successful selling software that helps big businesses “visualize” the massive amount of online data they generate—transform all those words and numbers into charts and graphics their data scientists can more readily digest—but Project Elastic is something different. It’s not meant for big businesses. It’s meant for everyone.

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