The U.S. Small Business Administration (SBA) announced the kickoff of its Season of Small Business holiday campaign, beginning with the 15th annual Small Business Saturday on November 30, 2024. The event, founded by American Express, encourages consumers to support local small businesses during the holiday season. This year’s theme, “Gift Big, Shop Local,” emphasizes the importance of shopping small and supporting entrepreneurs nationwide.
“Small Business Saturday has become America’s call to action to support the backbone of our economy and heart of our communities – our small businesses,” said SBA Administrator Isabel Casillas Guzman. “America’s incredible entrepreneurs create jobs, drive innovation, and strengthen our communities, shaping the unique character of neighborhoods across America. This year, as we continue to enjoy an unprecedented Small Business Boom, I encourage everyone to Gift Big and Shop Local by supporting local businesses and the millions of hardworking Americans behind them.”
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