sugar intake | Dispatches From The Front

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Exercise Can’t Save Us: Our Sugar Intake Is The Real Culprit, Say Experts | Forbes

Posted on November 16, 2018 by knjohn | Leave a comment

In a fascinating and scorching editorial in the British Journal of Sports Medicine, three authors argue that the myth that exercise is the key to weight loss – and to health – is erroneous and pervasive, and that it must end. The evidence that diet matters more than exercise is now overwhelming, they write, and has got to be heeded: We can exercise to the moon and back but still be fat for all the sugar and carbs we consume. And perhaps even more jarring is that we can be a normal weight and exercise, and still be unhealthy if we’re eating poorly. So, they say, we need a basic reboot of our understanding of health, which has to involve the food industry’s powerful PR “machinery,” since that was part of the problem to begin with.

Mini Is the New Supersized | Adweek

Posted on May 20, 2015 by knjohn | Leave a comment

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in the last year 42 percent of consumers have reduced their sugar intake while 38 percent of consumers have decreased fat consumption. “Smaller sizes have always been appealing for products perceived as indulgent,” explained Tim Maleeny, Havas’ chief strategy officer, managing partner. “Somehow the smaller serving offsets a sense of guilt.” For brands, going small may be key to their business, noted Allen Adamson, North American chairman at brand consulting firm Landor Associates. “The alternative—if they don’t do this—is consumers will drop them off the shopping list, and that’s deadly for a brand,” he said.