Nobody likes to see their ideas stolen, but in The Knockoff Economy, Kal Raustiala and Christopher Sprigman offer some pretty compelling reasons why copying is more than just a big compliment.
That classic after-school snack. That crunchy adulthood indulgence. That chocolatey, curiously sandy sandwich cookie for the ages that was just made to be dunked in milk. What could be more original and distinct than an Oreo cookie?
Actually, the Hydrox.
Dispatches From The Front 