For most startups, social media is not a priority on their to do lists — there always seems as if there is something that is more important and must be done first, such as getting clients, railing capital, tweaking services or products etc. This means that social media generally gets placed on the bottom of the to-do list.

That being said, social media is of equal, if not more importance than those other points. If it is not — it should be— an essential component of your overall brand. By having a solid social media footprint, investors may be convinced to add to their financing —it may also draw the attention of vendors and clients you may not have even considered.

Social media is what will either make or break startups — is not only where but also how their brand is built. It is no longer a desire to have a killer social media strategy; it is now a must have especially if you want your startup to stand out from your competition´s.

Now before you aimlessly attempt a social media startup, here are five important things to consider:

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