How Social Media Could Affect Your Job Search | Business News Daily

In today’s digital hiring landscape, it’s common for employers to go beyond traditional background checks and review a candidate’s online presence. A quick search can reveal far more than a résumé ever could.

You may think of your social media accounts as “personal,” but chances are, employers see them as part of the bigger picture when evaluating candidates. The good news? With some awareness and preparation, you can shape your digital footprint to leave a strong, positive impression. We’ll explain what social media screenings involve, why employers use them, and how you can manage your profiles to your advantage.

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Threads has 400 million monthly users — but no cultural footprint | Mashable

This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people.

Threads is the Big Bang Theory of social media. Bland, boring, largely unoffensive, and somehow, it was the most popular show on television for years. Game of Thrones got the cultural and critical attention, but Old Sheldon retained a steady audience of nearly the same size. At any given time, “Twitter” and “X” are searched somewhere between 12 and 30 times more than “Threads” on Google, according to the search engine’s Trends data. Threads is a popular platform without much of an identity. And maybe that’s a good thing: X’s cultural relevance is inseparable from the constant churn of Elon Musk drama, just like how Game of Thrones’ cultural legacy is forever tied to its spectacularly bad final season.

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How Social Media Could Affect Your Job Search | Business News Daily

When it comes to recruitment in the digital age, many organizations perform pre-employment background screenings on job candidates. This step in the hiring process often includes searching for a job seeker online to get a look at their digital footprint.

Although you may consider your personal social media profiles to be “personal”, there’s a good chance that what’s found online will impact employer hiring decisions. Set yourself up for success by learning what a social media screening entails, why companies use it, and how job seekers and employees alike can manage their profiles to make a positive impression.

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How Social Media Could Affect Your Job Search | Business News Daily

When it comes to recruitment in the digital age, many organizations perform preemployment background screenings on job candidates. This step in the hiring process often includes searching for a job seeker online to get a look at their digital footprint.

Although you may consider your personal social media profiles to be “personal”, there’s a good chance that what’s found online will impact employer hiring decisions. Set yourself up for success by learning what a social media screening entails, why companies use it, and how job seekers and employees alike can manage their profiles to make a positive impression.

Read More

Elon Musk is on track to become the world’s first trillionaire very soon | CNN Business

Elon Musk’s sprawling empire — spanning everything from electric vehicles and social media to space rockets and miniature brain implants — may soon make him the world’s first trillionaire.

Musk’s business success has made him one of the most influential — and controversial — people in the world. The Tesla boss is already the richest person on the planet, with a fortune estimated at nearly $250 billion.

Now, Musk could become the world’s first trillionaire, a milestone that Informa Connect Academy says he’s on track to hit by 2027.

Informa notes that Musk’s net worth has been growing rapidly at an average rate of 110% per year, making him the “clear favorite” to hit the $1 trillion first.

Musk does face competition though.

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Snapchat+ Reaches 11 Million Subscribers | Small Business Trends

Snapchat’s subscription service, Snapchat+, has surpassed 11 million subscribers, according to an announcement made today. Launched in 2022 with just six features, Snapchat+ quickly grew, reaching 1 million members within weeks. Now, it offers over 40 exclusive features, including Chat Wallpapers, Custom App Icons, and AI Bitmoji Pets.

The rapid growth and success of Snapchat+ highlight the increasing demand for premium social media experiences. This milestone reflects Snapchat’s ability to continually innovate and attract a dedicated user base willing to pay for enhanced features.

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The Importance of Social Media for Small Business | Business

Small businesses are constantly trying to find new ways to gain exposure and improve their marketing plans. While some business owners may still be resistant to the idea, statistics prove that consumers are on social media, making it a great space to increase brand awareness and promote content.

According to Statista, there are more than 5 billion active social media users worldwide in 2024 and that number is expected to increase to nearly 6 billion by 2027. Here are some reasons why a social media presence is essential for small businesses.

Why your business needs a social media presence

There are many reasons that your business should have a presence on social media other than that everyone is doing it (although that is also a valid reason). These compelling benefits will convince you to set up those social media accounts and work them with regular posts and interaction with followers.

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Try These 10 Things to Get More Business Sales Leads | Business

Many successful companies depend on adding to their customer base to grow their business. One key way to accomplish this goal is to ensure that companies receive a regular stream of sales leads. Here’s what you can do to generate leads for your business.

What is a sales lead?

A sales lead is a person or business that could purchase your company’s goods or services. A lead becomes a prospect once you’ve identified their level of interest and fit as a customer for your business. You can use different methods to identify sales leads, including advertising and marketing, cold calling, social media, referrals, outreach and networking, consultations, and product/service trials. Inbound marketing methods can help your business create a steady stream of inbound sales leads. Use the following lead generation strategies to generate sales leads for your business.

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How to Get Into Social Media Marketing | AllBusiness.com

Social media has become an integral part of our lives, and businesses are investing heavily in their social media presence. With the rise of remote work, there are now many high-paying remote social media jobs available. However, landing a social media marketing job can be a challenge, especially if you’re not sure where to start. In this article, we’ll explore the key steps you need to take to land a high-paying remote social media job.

Key steps to landing a job as a social media marketer:

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How to Generate More Sales Leads for Your Business | business.com

To increase sales to your business, generating more sales leads is key. Here’s how to drum up more sales leads for your business.

Many successful companies depend on adding to their customer base to grow their business. One key way to accomplish this goal is to ensure that companies receive a regular stream of sales leads. Here’s what you can do to generate leads for your business.

The importance of sales leads

A sales lead is a person or business that could purchase your company’s goods or services. A lead becomes a prospect once you’ve identified their level of interest and fit as a customer for your business. You can use different methods to identify sales leads, including advertising and marketing, cold calling, social media, referrals, outreach and networking, consultations, and product/service trials.

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