On Sunday evening, Google announced two new ad products it hopes will help it gain more share of the mobile advertising market.
The new products are quite similar to a service and a format already available from Facebook. And they’re two of the advertising products marketers love most about the social network.
First up, Google has announced a new product called “Customer Match.” It works in a similar way to Facebook’s popular “Custom Audiences” product, which the social network rolled out to all advertisers back in 2013.
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