GOOGLE IS NOW many Googles.
Company co-founder Larry Page said in a blog post Monday that Google is reorganizing into multiple companies that will sit under a new umbrella operation called Alphabet. Core businesses—Search, YouTube, and Android—will operate semi-separately from Google’s myriad “moonshots,” including the X lab and Page’s various life science projects.
Google is about to change the way its influential search engine recommends websites on smartphones in a shift that’s expected to sway where millions of people shop, eat and find information.
The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description will be demoted in Google’s search results on smartphones while those meeting the criteria will be more likely to appear at the top of the rankings — a prized position that can translate into more visitors and money.
Dispatches From The Front 