MoffettNathanson streaming TV report | Business Insider

People just aren’t watching — or paying for — TV the way they used to.

The number of people paying cable and satellite giants like Comcast, Time Warner Cable, and DirecTV for TV service fell during the first three months of the year, according to a new report from MoffettNathanson, a media and telecommunications research firm.

It’s the first time that the industry has lost subscribers during that time, which is traditionally a strong period for pay TV, according to the research note. Last year, pay TV companies added 271,000 subscribers in the first quarter, and in the same period in 2013, they added 208,000 subscribers, according to the firm.

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