Just because your customer is making a purchase in your retail location doesn’t mean you should relax at the cash register. Every moment she spends with you is an opportunity to improve your image and deliver a memorable customer experience.

Here are 4 things you can do at low-or-no-cost:

Clean off your counter and give room to maneuver.  It’s very tempting to load your counter space with point-of-purchase displays and impulse buying options. Are they hindering rather than helping your checkout process? Customers need room – space for purses, shopping bags, wallets, checkbooks, etc. Not to mention space around the checkout area to park strollers, umbrellas, etc. while mom checks out. A large, spacious counter area is inviting and most welcome.

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