The recent recession did more than adjust people’s spending habits – it also changed how and when they eat. The days of three strictly observed standard meals are now past. As a result, snacking and off-peak food service continue to emerge as growth opportunities for restaurants.
Because of financial tightening, more consumers have focused on deals and smaller purchases, including for their food. They’re ordering less during main meals – which can make them hungrier during the day. This makes them graze and snack more often, as well as eat during non-traditional hours.
According to Technomic’s 2012 Snacking Occasion Consumer Trend Report, 48% of consumers are snacking at least twice a day, up from 25% in 2010. As restaurants have adapted to this trend, their share of the snack market has increased from 17% in 2010 to 22% today.
Thirty-seven percent of consumers have broadened their definition of snack to include a wider variety of food and beverages. Sixty-two percent admitted that snacks are typically an impulse purchase as well.
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