Take a look at your pantry or maybe the cupboard where you keep the cleaning supplies. Chances are, most of the household products you buy are packaged in plastic. About one-third of the world’s plastic winds up in the ocean, according to the World Economic Forum–that amounts to a garbage truck’s worth of plastic dumped into the sea every minute. Meanwhile, only 14 percent of it is collected to be recycled.

A New Jersey company called TerraCycle thinks it’s time for a better, more radical solution: zero waste. Under the company’s Loop system, which launches in April, containers are designed to be reused. As in: You’ll be using the same bottle that someone–or a lot of people–has already used.

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