For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving.
All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.
There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business.
While we have previously shared our thoughts on reviews, schema markup, and citations, today I want to talk about the linchpin of the local listing game – your Google My Business Page.