Successful business owners know how to focus on providing great products and services and finding new customers at the same time. Generating new leads is the first step to driving new business, but it’s important to determine which leads are more likely to pay off.
Qualifying your leads can increase the number you convert to customers. Doing so is no small feat; only 1 in 5 leads ultimately becomes a customer. This means that for every new customer you get, there are four who were not persuaded to use your products or services. That’s a lot of time and money lost but smart lead qualification can minimize this concern.
What is lead qualification?
Lead qualification is the process of predicting the likelihood that a sales prospect will become a customer. To inform this prediction, you’ll need to gather data about your prospects through lead capture forms and other processes conducted in the lead generation process. While lead qualification begins at the top of the sales funnel, it doesn’t end there ― it continues up until your prospect becomes a paying customer.
Dispatches From The Front 