Established businesses with large funding and significant revenue have the budgets for marketing and advertising firms. Tiny companies, like a jewelry-making business that started in a garage or a clothing line based in someone’s bedroom, can’t always market the same way. However, many creative marketing options exist for businesses that sell handmade goods.
This guide offers tips for handmade businesses to help get the word out about artisanal products that many customers value over mass-produced goods.
1. Build your own website.
“Anyone who has aspirations of being successful selling their products online needs a website, period,” said Jonathan Peacock, founder of Zibbet. “When promoting your brand online, you need somewhere to send them. This must be a website that you own, not a marketplace store like Etsy.”
Dispatches From The Front 