He heads upslope with purpose. He’s so focused that he steps over the spread out blankets and coolers, around the playing children and conversing adults without looking at them. He’s worked out an audio problem with speakers that flank a giant 100 foot wide inflatable movie screen and now he’s trudging back to the make shift projection booth with a scant twenty minutes to make sure all is in order for a screening of ‘Kung Fu Panda’.
Even while double checking connectors and dialing in the projector, he is aware of what his team is doing. It’s almost as if he has radar. Every so often he’ll stand up and use hand signals to communicate with one of his team down by the screen. Even with the occasional miscommunication, it’s pretty impressive.
Eventually the sun sets and the movie begins. About 2,000 people fill the bowl shaped park, settling in for the show. Hollywood Outdoor Movies has yet another successful program under its belt. This event, one of a series of publicity events for Bank of America, represents one several corporate events the company has done. The client list sports marquee clients any company would be proud to have: Dreamworks, Walt Disney, NASA, MGM, American Film Institute, AMC Theaters, KIA Motors and Univision to name a few. The business has broken a million dollars in top line revenue for the first time in 2011 and is seeking capital to quadruple that in 2012.
Dispatches From The Front 