A well-executed launch is your chance to grab customers’ attention and make a strong impression with your product. But like all first impressions, it’s hard to correct a product launch if it doesn’t go smoothly right off the bat — especially if it’s your very first product.
“Product launches are tricky because, unlike other marketing efforts, you really only have one chance to get it right,” said Daniel Waldman, president of PR and marketing firm Evolve Communications. “There’s not a lot of room for testing and refining tactics. Launches need to pack a punch.”