As a business owner, you need to know how to differentiate yourself from your competitors. Business differentiation is what gives your brand the upper hand; it’s how you distinguish yourself from your rivals in a way that piques interest and keeps customers happy. It’s essential to know how to differentiate yourself from your competitors so that your brand stands out in a positive way from all the rest. If you find a way to distinguish your business from a similar one, you’re already on track for success.
What is product differentiation?
Product differentiation is what makes your items or services unique. This can be because of a particular technology or design you own, specialty support you offer, a stellar customer experience you create or anything else. The goal here is to identify and focus on the aspects of your product or service that make customers want to work with you.
Dispatches From The Front 