Sony has built the Cadillac plan of Internet TV: It’s big, it’s shiny and it’s expensive.

Sony launched its new PlayStation Vue streaming TV service on Wednesday featuring a 55-channel bundle that includes shows from three major broadcast networks — although notably lacks ESPN.

Vue comes along just as the Internet TV market has begun to take off. Dish’s Sling TV, one of the first “over the top” (OTT) bundles of channels to hit the market, reportedly logged 100,000 sign-ups in its first month. Apple is also reportedly working on an Internet TV service.

Rich Greenfield, media and tech analyst for BTIG Research, said Vue represented the most recent of many steps toward breaking the dominance of cable providers.

“The bundling is coming unhinged right in front of our eyes,” he said in an email to Mashable.

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