Baskin-Robbins’ Vegan Options Now Available At All Locations | Green Matters

May 28, 2021May 27, 2021 ~ knjohn ~ Leave a comment

Just in time for the warm (almost) summer weather, Baskin-Robbins has decided to expand its menu to accommodate vegans nationwide, by launching oat milk ice cream at all 2,500 U.S. locations. Needless to say, the plant-based community is preparing to get their sweet tooth on, and gearing up for the widely beloved frozen treat.

“We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oat milk-based option,” Shannon Blakely, VP of Marketing & Culinary at Baskin-Robbins, said in a press release. “We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”

Taste alone won’t persuade Americans to swap out beef for plant-based | Fast Company

May 11, 2021May 9, 2021 ~ knjohn ~ Leave a comment

Consumers are more likely to choose a plant-based meat substitute when the restaurant’s advertising highlights the social benefits of doing so rather than its taste, according to recently published research I conducted with a colleague. We also found that showcasing the social costs of meat consumption also leads to a preference for plant-based “meats.”

To reach this conclusion, we conducted two online experiments to examine the advertising of plant-based burgers and meatballs. Participants were recruited via the crowdsourcing website Amazon Mechanical Turk.

With $23 million for its plant-based, liquid meals, Kate Farms pushes into consumer and healthcare | TechCrunch

April 9, 2020 ~ knjohn ~ Leave a comment

Kate Farms, the supplier of a plant-based liquid meal formula used by hospitals and healthcare providers around the country as a nutritional supplement for patients who cannot process solid foods, has raised $23 million in a round of funding.

The new money will allow the company to ramp up its production as it looks to meet significant new demand from both consumers and healthcare providers, according to chairman and chief executive, Brett Matthews.