Looks like the streaming adage of “new content drives subscribers” is true. Paramount+ announced that it’s had its “most successful week ever,” adding more than 1 million new subscribers, as well as setting a new record for total sign-ups since the streaming service rebranded from CBS All Access in March 2021.
While owner ViacomCBS doesn’t break out specific subscription numbers, we can put things into a little bit of context. Globally, ViacomCBS added 4.3 million subscribers in the third quarter of 2021 for a total of 47 million. So more than a million new subscribers in a single week is a big deal.