Consumer attitudes are changing about ordering online from overseas, and global e-commerce market forecasts reflect that shift. Analysts predict 25% compound annual global e-commerce growth through 2028, when the market will be worth more than $3 billion, up from $794 million in 2021, per Vantage Market Research.
This growth represents an opportunity for brands and retailers to grow their customer base and insulate themselves from economic fluctuations in their home markets. To build a thriving cross-border presence, brands and retailers must understand why consumers shop across borders and how to adapt their customer experience (CX) for different markets.
In our 2022 Consumer Attitudes Survey on Ecommerce, Fraud & CX—which included more than 5,000 online shoppers evenly distributed among the United States, Canada, Mexico, Australia, and the UK—6% of respondents said they prefer to buy from overseas retailers. That was an increase from 4% in 2021, and among that 6%, more than half said their preference for shopping internationally had increased over the past 12 months.
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