Tag: online presence

Building a Brand from Scratch: How Startups Can Craft a Compelling Online Presence | The Startup Magazine

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Are you a startup business owner looking to establish an online presence but feeling overwhelmed and unsure how to begin? You’re not alone; countless startups struggle with the challenge of creating a strong, memorable brand. Building your brand from scratch is no easy task – it can be incredibly daunting.

But that doesn’t mean it’s unachievable! With the right strategies and guidance from a digital marketing agency for startups, you can craft an effective online presence that commands attention and inspires loyalty in customers. In this blog post, we’ll provide insight into how startups like yours can create an inspiring brand voice and cultivate long-term customer relationships with digital marketing tools.

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Opening the door to further opportunity online | The Startup Magazine

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Having a website means you have secured your piece of real estate online, you are present and ready to welcome customers. But part of the game is working to bring traffic into your storefront.

Cisco’s Visual Networking Index, released this month, predicts that internet traffic will almost triple in the next few years due to an increasing number of people coming online. The report forecasts that by the end of the decade there will be 3.4 devices and connections for each human being, an increase from 2.2 in 2015.[1] Within this scenario, each and every small business or startup hopes to be in a position to capture at least some of that incoming traffic.

Equipped with your domain name and website, it is time to start looking at ways to help ensure your online presence is performing to give you exposure to the growing internet population. Here are a few areas to consider working on:

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How to Master the Two Key Parts of Your Online Presence | Entrepreneur

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download (1)In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founder of Duct Tape Marketing John Jantsch explains why email is the key to building your online presence and what you should really be using social media for.

There’s a hierarchy in the world of building a total web presence for your business, and mastering things like Facebook and Pinterest fall somewhere far behind getting your email marketing machine oiled and ready for prime time.

One thousand responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money. Focus on building a list of email subscribers that want to hear from you, and social media will become a tool set to help you do more of that. While this may sound shocking and hard to hear, you should ditch social media for now and focus on email marketing first.

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5 Steps to Maintaining a Successful Company Blog | BusinessTips.com

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downloadToday, when you start a business, you are also starting an online presence for your business. With that presence usually comes Facebook, Twitter, Google+, and often, a company blog. Though a blog arguably requires the most work out of the social networks your business partakes in, it also can reap the most rewards.

A blog truly is the voice of your business; it gives your otherwise faceless business a tone and personality unique only to itself. A blog is great for showcasing products, answering customer questions, and informing the masses on matters close to your particular industry, thereby labeling your CEO as an industry expert.

So how do you get started on the right foot and maintain a level of consistent success?

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