In the not-too-distant future, says Benzi Ronen, founder and CEO of Farmigo, consumers will use mobile phones to order non-perishables like toothpaste and toilet paper from Amazon and then buy their fresh food–from “humanely raised” lamb chops to “locally foraged” ramps–from his six-year-old online grocer based in Brooklyn, NY. Using technology and community-organizing techniques borrowed from the Obama campaign, he is building a network of Farmigo reps who are spreading the word throughout their neighborhoods and distributing food at weekly pick-ups. Farmigo operates only in New York, New Jersey and parts of northern California, but Ronen, 44, believes he can take his model to all 50 states. This interview has been edited and condensed.

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